Alpena Visitors Guide

Virtual brochure and information for the Alpena Visitors Guide, one of many online travel brochures for tourist information in Alpena, MI. Provided by your source for Mackinaw Information and Mackinac Information.

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Alpena Area Convention & Visitors Bureau (CVB)
235 West Chisholm
Alpena, MI 49707
Toll-free: 800-4-ALPENA
Phone: 989-354-4181

Welcome to Alpena, Michigan’s Advenshore
Situated on Lake Huron’s Thunder Bay, Alpena is a premier location for Great Lakes maritime heritage and recreation. The Thunder Bay National Marine Sanctuary’s Great Lakes Maritime Heritage Center is a popular destination which allows the public to experience and appreciate the shipwrecks in Thunder Bay.

You can see shipwrecks on a glass-bottom boat, kayak, or snorkeling tour or step aboard one of the tall ships that routinely visit the community in the summer. Learn about the unique history of island lighthouses on a boat tour or spend the night on an island and experience the life of a keeper. Indulge your interest in Great Lakes history by visiting seven lighthouses in the Alpena area. Check out maritime exhibits at the Bessser Museum and browse through the Huron Lights nautical store and museum. Stroll walkways at the marina and along the Thunder Bay River. Dive under the waves in search of shipwrecks. Land a big salmon aboard a charter boat, or rent a canoe or kayak and explore!

Alpena is one of Michigan’s “Cool Cities” for its commitment to building a vibrant, energetic, attractive city. Northern Lights Ice Arena is a "cool" place for hockey and great events and is the home of the NAHL Junior A Alpena Thunder hockey team. Taste and purchase locally-made wine at a country winery. Enjoy hot coffee and conversation at a downtown café or dinner at a historic saloon that catered to rough and ready lumberjacks. An attractive downtown area, an enclosed shopping mall, antiques mall and a variety of major chains offer the visitor tempting options for both shopping and dining. Motels, bed and breakfasts, resorts, cabins and campgrounds offer a wide range of accommodations, amenities and inviting extras.

Alpena is centrally located on the Sunrise Side Coastal Highway, a 200-mile stretch of US 23 graced with scenic views, undeveloped wild areas, roomy beaches and recreational areas for hiking, biking, cross-country skiing and snowmobiling. Walk, roller-blade or bike a 16.5-mile path that travels through a number of Alpena’s plentiful public parks and beaches. The whole family can enjoy adventure golf, go-karts, disk golf, mini-golf and a free Skate Park and Bike Park. Visit a garden of dinosaur sculptures or see how maple syrup in made. Deer and other wildlife are often seen by golfers as they play four golf courses in the area. You can also see majestic elk on a sleigh or wagon ride experience that includes dinner and wine tasting at a cabin in the woods.

Visitors interested in the arts can enjoy live, professional theatre, an annual Blues Festival, and a number of concerts, performances, programs and events offered throughout the year. Browse a fine arts gallery that showcases the works of regional artists or the annual Art on the Bay show.

Come and explore maritime heritage, cool attractions and events in Alpena, Michigan’s Advenshore!

For your convenience the CVB has several satellite information centers fully stocked with brochures on the Alpena Area:
* Dunkin’ Donuts - U.S. 23 South
* Huggler Marathon Station - M-32 West
* Alpena County Regional Airport - Airport Road

During the summer season:
* Thunder Bay Shores Marine (City Municipal Harbor - Chisholm Street)

Year ‘Round Events
It seems as though something special is always going on in Alpena. Festivals and events that celebrate Independence Day, antique steam engines, classic cars, lighthouses, Santa Claus, the Thunder Bay River, and a fish called “Big Brownie” are just a smattering of the special events that takes place in Alpena year ‘round.

Great performances at the Alpena Fine Arts Shell, Alpena High School Auditorium, the Alpena County Library and Alpena Community College’s Granum Theatre are scheduled throughout the year. Visit the Alpena Area CVB website at for a complete events calendar or call 1-800-4-ALPENA.

  • Winterfest at Northern Lights Ice Arena. 989-356-1878
  • Thunder Bay Classic Sled Dog Race 989-379-3668
  • Reel Fun Ice Fishing Tournament.
  • Superkicker Rodeo at Northern Lights Arena.989-356-1878
  • Annual Presque Isle Harbor Wooden Boat Show. 989-595-6970 or 231-929-4684
  • Annual Alpena Blues Festival. 989-356-0020 or 989-471-5579.
  • Annual Besser Museum Log Cabin Day, Alpena. 989-356-2202.
  • Independence Day Celebration, Alpena. 1-800-4-ALPENA
  • Annual Thunder Bay Maritime Festival, Alpena. 989-356-8805
  • IMPACT Music Festival. 989-747-8871
  • Annual Michigan Brown Trout Festival, Alpena. 1-800-4-ALPENA
  • Annual Thunder Bay Arts Council’s Art on the Bay, Alpena. 989-356-6678
  • Annual Big Boy Car Show and Sweetheart Cruise. 989-356-9233
  • Annual Antique Tractor and Steam Engine Show, Alpena. 989-358-0380
  • Grand Lake Assn. Arts & Crafts Show at New Presque Isle Lighthouse. 989-595-3195
  • Annual Alpena County Fair. 989-356-1174 or 989-356-1847
  • Annual Harrisville Harmony Days. 989-724-7197
  • Annual Posen Potato Festival, Posen. 989-766-8128.
  • Annual Besser Museum Fall Harvest Day, Alpena. 989-356-2202.
  • Annual Great Lakes Lighthouse Festival, Alpena 586-566-1603
  • Season of Light opens at Besser Museum, Alpena. 989-356-2202.
  • Annual Holiday Parade and Tree Lighting, Downtown Alpena. 1-800-4-ALPENA
  • Light Up the Season Weekend in Downtown Alpena. 989-356-6422
  • Santa Parade, Alpena Mall. 989-356-9016

Alpena has lodging, accommodations and attractions that include: Hotels, Motels, Cottages, Cabins, B&Bs, Resorts, Camping, Dining, Wine Tasting, Shopping, Services, Tours, Self-guided Tours, Recreation, Parks and Trails, Art, Theater, Museums, Library, Industry

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